Summer Essentials: Value of DOOH Integration

As you plan the remainder of this year and envision the next, integrating DOOH into your media mix becomes a strategic imperative.

Brought to you by IAB Canada’s DOOH Committee, please join us for an open discussion on how DOOH can be used as a video/TV audience extension, what brand and performance marketing gain from DOOH can look like, and what advancements are driving DOOH measurement.

Whether it’s last-minute summer travel, back to school or 2024 budgeting and goal setting, DOOH is primed to play a role. Tune in to learn how.


  • Brandon Agnew, Associate Director Client Service at Kinetic
  • Maxime Kennedy, Sales Director, client partnerships (OOH) at Rogers Sports & Media
  • Scott Mitchell, Managing Director at Vistar Media

Moderated by: Stephanie Gutnik, Global Head of DOOH at Yahoo!