Location-based advertising is stronger than ever. With access to digital signage on the rise and contextual capabilities turning up their relevancy, the use of location intelligence to connect the right audiences with meaningful messages is scheduled to soar in the coming years.

Join IAB Canada’s 5th Annual Location Based Advertising event where we will discover the latest innovations in the vibrant space of mobile ads. This year we will delve into everything from tightening policies in location targeting to cool new technologies – it’s all about being integrated at the right place with the right content. 

Interested in a sponsorship opportunity? Reach out to memberships@iabcanada.com.

Time (EST) Topic
1:00pm – 1:05pm Opening Remarks
1:05pm – 1:15pm Setting the Stage: Barometer Findings 

IAB Canada will provide an updated Barometer Report on the what, where, when, how of Location Based Advertising in Canada.  

  • Kimberley Auciello, Director of Experience, IAB Canada
1:20pm – 1:35pm Measurement and Opportunity in OOH – Panel Discussion

This panel will address the impact of recent and upcoming browser changes on the way OOH uses data for targeting, reporting and measurement. They will discuss how data and tech have influenced the packaging and sale of OOH, what are the best practices and opportunities for buyers & sellers and dispel some of the misconceptions in this space. 


  • Éva Pusztahegyi, Director of Business Development, Programmatic & Mobile, Outfront Media


  • Scott Mitchell, Managing Director, Canada, Vistar
  • Mary Ventresca, VP, Marketing & Business Development, Pattison
  • Jennifer Bidwell, Executive Vice President, Sales, Allvision
1:40pm – 2:00pm LBA Challenges & How to Overcome Them 

Marketers continue to invest in location-based marketing because of its effectiveness.Understanding what works and what doesn’t is critical to  the success of any campaign.

  • Saad Uddin, CEO, Native Touch
2:05pm – 2:20pm The Do’s and Don’ts of Location-Based Advertising

The unique regulatory, technological and data challenges present in the Canadian market require marketers to understand and activate campaigns that are relevant to and welcome by their target audience.

Learn how maintaining a transparent approach to your organization’s use of data can build consumer trust without sacrificing the effectiveness of your campaigns.

  • Jan Kestle, President, Environics Analytics
2:25pm – 2:40pm Putting Your Best Foot Forward – Foot Traffic Attribution Best Practices  

Join us to learn more about FTA, how to connect ad exposure to real world behavior to quantify the impact of digital and out‐of‐home advertising on in‐store visits.

  • Fraser Close, Sales Leader, Data and Adtech Platforms, Pelmorex Corp
2:45pm – 3:00pm Innovation in the Name of Location – Panel Discussion

This panel of experts will explore the latest creative solutions and technological advancements powering LBA today and tomorrow.


  • Geneviève Michaud, VP Alliances, Atedra Inc.


  • Rodney Perry, Chief Digital Officer, Chameleon Digital Media
  • Ryan Fuss, SVP, Global Media Solutions, StingRay
  • Brandon Kirk, VP Client Solutions, Rogers Sports & Media
  • Ben Bookbinder, Managing Director, Canada, Hivestack
3:00pm – 3:05pm Closing Remarks


Thank you to our Sponsors

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Topic Sponsors

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Contact us at events@iabcanada.com.