As generations have grown up with video games as a part of life, the gaming market has continued to increase and is no longer just for kids. Approximately 23 million Canadians reported playing video games in 2020 and the average gamer now is 34 years old. Brands looking to tap into this diverse, highly engaged market have many unique and creative options to seamlessly integrate into existing gaming environments or create their own. 

Join IAB Canada as we explore who what game marketing opportunities await brands in-console, on mobile and beyond.