|1:00PM – 1:05PM
|Opening Remarks, presented by Shawn Lowe, VP, Growth & Partnerships, Time + Space
|1:05PM – 1:20PM
|Overview of Gaming, presented by Quantcast
As a result of Covid-19, the gaming industry has been thriving. Quantcast’s Pieter Van Rekom, takes a closer look at how the gaming audiences have since changed and how Quantcast helped video game, Dead by Daylight, launch a multi-market campaign with 34 million in overall reach.
Presenter: Pieter Van Rekom, Manager Corporate Sales at Quantcast
|1:20PM – 1:55PM
|Panel Discussion: Engaging Gaming Fans
Engaging audiences is something that is one of the top priorities for marketers. But, does it differ for Gaming Fans? During this section of the afternoon, our panel will address a number of topics including:
Moderator: Karim Kanji, Director at Active International
|1:55PM – 2:00PM
|2:00PM – 2:15PM
|Sales Funnel and Gamification, presented by Gameloft
The current digital marketing landscape is highly competitive, and brands frequently have difficulty properly nurturing their leads throughout the funnel.
Gamification is a powerful tool that gives customers fun interactive experiences with their favourite brands while helping companies create meaningful connections with their audience at each tier of the funnel.
Presenter: Kevin Johnson, Sr. Account Executive – Team Lead North America at Gameloft
|2:15PM – 2:17PM
|2:17PM – 2:32PM
|Gaming Influencers and Streamers, presented by Twitch
Join Sarah Iooss, the Head of Sales for the Americas at Twitch, as she dives into the “Magic of Twitch” along with how brands can tap into that magic and create unique activations that can’t be replicated on other services.
Presenter: Sarah Iooss, Head of Sales, Americas at Twitch
|2:32PM – 2:52PM
|Gaming’s Role in Media Plan, presented by MKTG Sports & Entertainment
Join MKTG Sports & Marketing as they share insights about understanding different gaming personas, their differentiators, as well as opportunities to reach them.
|2:52PM – 2:54PM
|2:54PM – 2:59PM
|Closing Remarks, presented by Shawn Lowe, VP, Growth & Partnerships, Time + Space