As millions of Canadians move to TV Streaming, advertisers are seeking a single platform leveraging TV identity data to manage advertising across all screens. In the past 12 months alone, nearly half (46 per cent), of Canadian TV streamers have signed up for a new streaming service, according to Roku’s 2021 The State of Canadian Streaming Report.
Join Roku Canada’s Country Manager, Christina Summers as she discusses how marketers can better measure and optimize effectiveness across screens to improve ROI for their campaigns, and take full advantage of the audience shift to TV streaming via OneView’s first-party capabilities.
Speaker: Christina Summers, Country Manager, Platform Business, Roku