2023 will continue to bring a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first-party data to create powerful contextually relevant messages is the new game in town.
We’ll cover everything from the latest technology solutions and data strategies to dynamic creative solutions that convert promise into practice.
Time (ET) | Topic |
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12:30pm – 1:00pm | Registration |
1:00pm – 1:05pm | Opening Remarks
Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada |
1:05pm – 1:20pm | The State of Retail
Google provides an overview of the Canadian eCommerce landscape with key insights into changing consumer habits and how they are leveraging digital media across the purchase journey. Jamie Gargatsougias, Head of Industry – DTC and eCommerce Retail, Google Canada |
1:20pm – 1:40pm | Fireside Chat: From the Publisher’s View – Driving E-commerce Success with Audiences on the Open Internet
The future of E-commerce is transforming as cookies are phased out. The Trade Desk will sit down with VerticalScope, a leading publisher in both Canada and the US, to explore their strategies in adapting to this evolving environment, addressing identity challenges, and assessing the implications for brands in the e-commerce sector. Speakers:
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1:40pm – 2:05pm | Panel: Investing in Retail Media
Leading agencies discuss the retail media opportunities and how they are evaluating them on behalf of their clients. The group will discuss their views on the value proposition for brands and the benefits and watch outs of buying into the retail media network offering. Moderated by Michka Mancini, AVP Triangle Retail Media, Canadian Tire Corporation Panelists:
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2:05pm – 2:30pm | Panel: From Selling Widgets to Winning in Media
Top retailers explain how their businesses are changing rapidly to meet the needs of their customers. This discussion will explore the current and future opportunities available to advertisers and what the long game looks like for retail media in Canada. Moderated by Sonia Carreno, President, IAB Canada Panelists:
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2:30pm – 2:45pm | Media Break |
2:45pm – 3:00pm | Fireside Chat: How Nestle Purina PetCare is building marketing across the funnel with Amazon Ads Learn how Nestle Purina PetCare is thinking differently about their eCommerce strategies, moving away from a lower funnel marketing only approach to a full-funnel strategy that connects with any audience, wherever they may be in the shopper journey. Nestle Purina PetCare and Amazon Ads will also delve into the role of a strong partnership and trust in building an effective full funnel strategy with measurable downstream impact. Speakers:
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3:00pm – 3:25pm | Panel: Setting up Shop – How Retailers are Maximizing their Inventory with Third-Party Partnerships
A lively discussion that unpacks the tools and inventory sources available to retailers looking to expand their offerings. From in-store offerings to zero-party data and reach extensions, this panel is all about setting up for retail media success. Moderated by Quentin George, Partner, McKinsey Panelists:
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3:25pm – 3:55pm | Consumers Feasting on Feeds
Lively back-to-back speed presentations on powerful new ways in which consumers are shopping from social and entertainment platforms. Explore how and why brands are taking note. Speakers:
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3:55pm – 4:00pm | Closing Remarks
Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada |
4:00pm -6:00pm | Social Networking
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Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com
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Coffee Corner Sponsor |
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Speakers
- Sonia Carreno President, IAB Canada
- Laura Ferron Head of Member Relations & Strategic Partnerships, IAB Canada
- Daniela Marlin VP of Ecommerce, Publicis Media
- Fil Lourenco VP Performance & Platforms, Dentsu Media
- Jamie Norgarb VP Client Business & Planning, PHD
- Lucy Baumgartner Managing Director, eCommerce, Transact
- Jamie Gargatsougias Head of Industry - DTC and eCommerce Retail, Google Canada
- Arthur Marcoviciu Digital Marketing Director, The Home Depot Canada
- Matthew Shore Entertainment, Tech & Telco Lead, Snapchat
- Ryan Fuss SVP, Stingray Advertising
- Scott Mitchell Managing Director, Vistar Media
- Arshika Patel Director eBusiness, Nestle Purina PetCare
- Leanne Gibson Vice President & Managing Director, Walmart Connect
- Riley Armstrong Director of Inventory Development, The Trade Desk
- Chantal Rossi Badia Head of CPG/QSR/Entertainment, Amazon Ads
- Dave Kim Head of Industry, Retail, TikTok Canada
- Ryan Webber VP Sales & Client Services - Advance powered by Loblaw
- Gabriela Vincens Head of Growth & Product Development, Best Buy Ads Canada
- Alex Penseney Client Partner – Retail Media, Meta
- Michka Mancini AVP Triangle Retail Media at Canadian Tire Corporation
- Jason Beales Chief Strategy and Commercial Officer, Air Miles
- Quentin George Partner, McKinsey
- Chris Goodridge President & Chief Operating Officer, VerticalScope