This 3 hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians. In today’s rapidly evolving digital landscape, a strong foundational understanding of digital media is essential for effective communication, strategy, and execution.
Attendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them.
WHO SHOULD ATTEND:
- Media Planners & Buyers
- Brand Managers
- Media Account Directors
- Media Strategists
AGENDA:
- Mapping out the appropriate channels
- Defining Omnichannel Ads
- Spotlight on:
- Video – Digital and CTV
- Audio
- DOOH / Location Based Advertising
- Gaming
- Measuring success
- Q&A with the Masters
REGISTRATION OPENS AT 12:00PM ET
We can’t wait to see you there! Limited seats available.