In the rapidly evolving world of digital discovery, search is no longer just about keywords. Through interactive discussions and real-world examples, we’ll examine how AI is redefining SEO, shifting paid and organic strategies, and transforming how brands ensure discoverability.
Join us to unpack how marketers can stay ahead by optimizing for AI-driven search, leveraging personalization, and crafting content that resonates in the new search landscape. This 3-hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying, and will delve into tactical subject matter to help sharpen skills and remain on point when it comes to effectively reaching Canadians.
Attendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them.
Who should attend:
- Media Planners & Buyers
- Strategic Account Managers
- Search Specialist, Strategist or Analyst
- Social / Media Coordinators
- Brand Managers
Agenda
- The Evolution of Search Behaviour
- How We Search Today
- AI and the New Search Landscape
- Shifting SEO Strategies in the Wake of AI
- In-depth QA with the masters
We can’t wait to see you there! Limited seats available.