Join us at IAB Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals.
This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the digital landscape continues to evolve at breakneck speed, this event offers an unparalleled opportunity to stay ahead of emerging trends, address key challenges, and unlock new opportunities for success.
Interested in becoming a speaker or sponsor? Reach out to [email protected]
Agenda
| Time (EST) | Topic |
|---|---|
| 12:30pm – 1:00pm | Registration |
| 1:00pm – 1:05pm | Opening Remarks |
| 1:05pm – 1:20pm | The State of the Industry
IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies. Sonia Carreno, President, IAB Canada |
| 1:20pm – 1:35pm | Canadian Trends
Marwa Abdou, Senior Research Director, Canadian Chamber of Commerce |
| 1:35pm – 1:45pm | The State of Media in Canada
Paul Rich, Director, Canada, Comscore |
| 1:45pm – 2:10pm | Break |
| 2:10pm – 2:25pm | Fireside Chat: The State of Ad Tech
Speakers:
|
| 2:25pm – 2:55pm | Panel: The State of What’s Possible
In an era of uncertainty where every media dollar counts, marketers are looking to stretch their budgets as far as they can go to drive returns. This panel will delve into the possibilities of leveraging smart media investment for results. We’ll discuss how once “nice to haves” are quickly becoming must haves as competition surges and attention is at a premium. Moderated by TBA Panelists: TBA |
| 2:55pm – 3:25pm | Panel: Is this Even Legal?
A conversation about the intricate privacy and consent policies in Canada. Familiarize yourself with Canada’s privacy and consent legal framework to ensure your advertising practices are compliant and ethical. Moderate by TBA Panelists: TBA |
| 3:25pm – 3:55pm | Ad Tech “Hot Takes” Lightning Round |
| 3:55pm – 4:00pm | Closing Remarks |
| 4:00pm – 6:00pm | Social Networking
|
Thank you to our Sponsors
Speakers
-
Sonia Carreno
IAB Canada -
Marwa Abdou
Canadian Chamber of Commerce -
Paul Rich
Comscore -
Anthony Katsur
IAB Tech Lab