Join us at IAB Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals.

This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the digital landscape continues to evolve at breakneck speed, this event offers an unparalleled opportunity to stay ahead of emerging trends, address key challenges, and unlock new opportunities for success.

Interested in becoming a speaker or sponsor? Reach out to [email protected]


Agenda

Time (PT) Topic
3:00pm – 3:30pm Registration
3:30pm -3:35pm Opening Remarks
3:35pm – 3:50pm The State of the Industry

IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies.

Sonia Carreno, President, IAB Canada

3:50pm – 4:00pm The State of Media in Canada

Stay ahead of the curve with a deep dive into the latest trends shaping Canada’s digital ecosystem. This session will explore essential insights to help refine your marketing strategy for the year ahead, including cross-platform measurement, evolving consumer habits across devices and formats, major category usage, Canadian perspectives on the role of AI, social media trends, and the key players driving digital transformation. Whether you’re building campaigns or adjusting course, this data-driven overview will equip you to make smarter, more informed decisions in 2025.

Bryan Segal, Senior Vice President, Commercial, Comscore

4:00pm – 4:30pm Panel: What are we signaling?

Understanding the quality and intent behind data signals is mission-critical. Building on IAB Canada’s latest perspective—Weak Signals, Strong Consequences—this panel will explore the implications of signal degradation, the urgency for greater transparency, and what the industry must do to restore trust in the programmatic supply chain. 

Join us for a forward-looking discussion that will challenge assumptions, provide clarity, and help chart a smarter path forward for digital advertising in Canada. 

Moderated by Jason Snider, President, Canada West, Omnicom Media Group

Panelists:

  • Dominic Laforest, Sales Director – Western Canada, LG Ad Solutions
  • Noel Geer, CEO & Co-Founder, Connected Interactive
  • Zac Goodman, Partner, Chief Strategy Officer, Mediology
4:30pm – 5:00pm Panel: Sustainable Supply Chain

Across the digital advertising industry, there is a growing focus on sustainability, transparency, and the optimization of media supply paths. Within this context, the question of what defines Canadian media has come into sharper focus. Definitions vary across stakeholders—shaped by content ownership, audience, distribution models, and more—making it a nuanced topic with no singular answer. 

Drawing on insights from IAB Canada’s Enterprise 2025 Industry Barometer Report, this panel will explore how different parts of the ecosystem are approaching the idea of a sustainable supply chain, what it means to support Canadian media in practice, and where alignment is needed to move the conversation forward. 

This session will offer a grounded look at the evolving dynamics of media investment and supply chain responsibility in the Canadian market. 

Moderated by Kamyar Ezzati, Project Lead – Paid Search and Social, Media Monks

Panelists:

  • Paula Festa, SVP of Sales, illumin
5:00pm – 5:15pm Townhall Discussion
 5:15pm – 5:20pm Closing Remarks
 5:20pm – 6:30pm Social Networking

  • Drinks and passed canapés

Thanks to our Sponsors

 

Speakers

  • Jason Snider OMG
  • Sonia Carreno IAB Canada
  • Dominic Laforest LG Ad Solutions
  • Paula Festas Illumin
  • Zac Goodman Mediology
  • Noel Geer Connected Interactive
  • Kamyar Ezzati Media Monks
  • Bryan Segal Comscore