This event is now SOLD OUT!

Join us at IAB Canada’s premier event, State of the Nation, this year’s digital advertising summit for agencies, advertisers, publishers, and ad tech professionals.

The event brings together key players in Canada’s digital advertising industry, promising exclusive insights, strategic priorities, and global updates essential to success in the ever-evolving digital space.

Agenda to updated with speakers soon. Stay Tuned!

Time (AT) Topic
2:30pm – 3:00pm Registration
3:00pm – 3:05pm Opening Remarks

Jon Richard, Creative Director, NATIONAL Public Relations

3:05pm – 3:25pm The State of Canadian Industry

IAB Canada kicks off with highlights from the industry’s latest advertising revenue data and looks at the current digital media landscape in Canada.

Sonia Carreno, President, IAB Canada

3:25pm – 3:35pm Motivating Factors: Creating more effective online ads through resonance

As Canadians embrace a more digital lifestyle, brands and marketers continue to face the challenge of not only reaching the right audience online, but also finding ways to connect with them in relevant ways. Starting with media trends in both Canada and the Atlantic Provinces, we’ll take a quick look at a couple of key segments beyond demographics, and uncover the motivations, or Drivers, that can help brands build creative and media strategies that resonate on a deeper, more personal level.

Mike Fragomeni, Marketing & Insights Director, Vividata

3:35pm – 4:15pm Panel Discussion – Addressing Canadian Audiences

In today’s dynamic digital advertising environment, where privacy and AI take center stage, understanding the Canadian market is crucial. Discover key strategies, trends, and best practices to enhance your marketing efforts in this unique context.

Moderated by Shawn Lowe, President, Time & Space


  • Clare Tidby, VP Marketing and Visitor Experience, Discover Halifax
  • John Francis, Vice President Insights & Customer Engagement, Nova Scotia Liquor Corporation
  • Melissa Savage, Media Strategy Director, Air Miles
4:15pm – 4:20pm Closing Remarks

Jon Richard, Creative Director, NATIONAL Public Relations

4:20pm – 5:30pm Social Networking

  • Drinks and hors d’oeuvres


Interested in becoming a speaker or sponsor? Reach out to

Thank you to our sponsors

Elite Corporate Sponsors

Venue Sponsors

Industry Sponsors


  • Melissa Savage Air Miles
  • Sonia Carreno IAB Canada
  • Mike Fragomeni Vividata
  • Shawn Lowe Time & Space
  • Clare Tidby Discover Halifax
  • John Francis Nova Scotia Liquor Corporation
  • Jon Richard NATIONAL Public Relations