This event is now SOLD OUT!
Join us at IAB Canada’s premier event, State of the Nation, this year’s digital advertising summit for agencies, advertisers, publishers, and ad tech professionals.
The event brings together key players in Canada’s digital advertising industry, promising exclusive insights, strategic priorities, and global updates essential to success in the ever-evolving digital space.
Agenda to updated with speakers soon. Stay Tuned!
Time (AT) | Topic |
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2:30pm – 3:00pm | Registration |
3:00pm – 3:05pm | Opening Remarks
Jon Richard, Creative Director, NATIONAL Public Relations |
3:05pm – 3:25pm | The State of Canadian Industry
IAB Canada kicks off with highlights from the industry’s latest advertising revenue data and looks at the current digital media landscape in Canada. Sonia Carreno, President, IAB Canada |
3:25pm – 3:35pm | Motivating Factors: Creating more effective online ads through resonance
As Canadians embrace a more digital lifestyle, brands and marketers continue to face the challenge of not only reaching the right audience online, but also finding ways to connect with them in relevant ways. Starting with media trends in both Canada and the Atlantic Provinces, we’ll take a quick look at a couple of key segments beyond demographics, and uncover the motivations, or Drivers, that can help brands build creative and media strategies that resonate on a deeper, more personal level. Mike Fragomeni, Marketing & Insights Director, Vividata |
3:35pm – 4:15pm | Panel Discussion – Addressing Canadian Audiences
In today’s dynamic digital advertising environment, where privacy and AI take center stage, understanding the Canadian market is crucial. Discover key strategies, trends, and best practices to enhance your marketing efforts in this unique context. Moderated by Shawn Lowe, President, Time & Space Panelists:
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4:15pm – 4:20pm | Closing Remarks
Jon Richard, Creative Director, NATIONAL Public Relations |
4:20pm – 5:30pm | Social Networking
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Interested in becoming a speaker or sponsor? Reach out to [email protected]
Thank you to our sponsors
Elite Corporate Sponsors
Venue Sponsors
Industry Sponsors
Speakers
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Melissa Savage Air Miles
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Sonia Carreno IAB Canada
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Mike Fragomeni Vividata
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Shawn Lowe Time & Space
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Clare Tidby Discover Halifax
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John Francis Nova Scotia Liquor Corporation
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Jon Richard NATIONAL Public Relations