As the industry continues to shift, establishing a vision for what the digital eco-system will look like is a challenge we are all facing head on, and things are beginning to come into focus. Although traditional methods of targeting are being sunsetted, addressability will be possible in a variety of ways and once the foundational channels are in place, the focus will be squarely on creative – how to place it, where to place it and how to measure its effectiveness.
IAB Canada’s Western Council is excited to present an event dedicated to unpacking the future of creative in digital advertising. Delving into best practices, new technologies for dynamic execution and measurement techniques, this 1.5 hour event on Oct 6, 2021 will shed some much-needed light on the art that compliments the science of digital advertising today and tomorrow.
This event will take place from 1:00pm – 2:30pm PST/4:00pm – 5:30pm EST.
AGENDA
| Time (PST) | Topic |
|---|---|
| 1:00pm – 1:10pm |
Opening Remarks
Marc Brasset, VP of Digital Operations and Strategy, Western Media Group |
| 1:10pm – 1:35pm |
The Effectiveness of Good Creative
Anas Uddin, Creative Director, Native Touch |
| 1:35pm – 2:20pm |
The Future of Creative in a Data Minded Ecosystem – Panel Discussion
Panelists:
MC: Lynda Gray, Manager, Client Insights, Local Tempo BC, Corus Entertainment |
| 2:20pm – 2:30pm |
Closing Remarks
Marc Brasset, VP of Digital Operations and Strategy, Western Media Group |
Thank you to our Sponsor
Elite Sponsor
Title Sponsor
