The industry has been nailing down the science of what the digital eco-system will look like, and things are coming into focus. Addressability will be possible in a variety of ways that advertisers can leverage. Once the foundational channels are in place, the focus will be squarely on creative – how to place it, where to place it and how to measure its effectiveness.

IAB Canada’s Western Council is excited to present an event dedicated to unpacking the future of creative in digital advertising. Delving into best practices, new technologies for dynamic execution and measurement techniques, this 1.5 hour event on Oct 6, 2021 will shed some much-needed light on the art that compliments the science of digital advertising today and tomorrow.

This event will take place from 1:00pm – 2:30pm PST/4:00pm – 5:30pm EST.

AGENDA

Time (PST) Topic
1:00pm

1:10pm
Opening Remarks
1:10pm

1:35pm
The Effectiveness of Good Creative

Kuldip Gill, Director of Sales, Native Touch

1:35pm

2:20pm
The Future of Creative in a Data Minded Ecosystem – Panel Discussion

Panelists:

  • Lorena Ledezma, Head of Production – Candy Banners
  • Tyler Power, VP, Performance Marketing, Arcane
  • Mike Brown, CEO, Adacado

MC: Lynda Gray, Manager, Client Insights, Local Tempo BC, Corus Entertainment

2:20pm

2:30pm
Closing Remarks