This seminar is now SOLD OUT
Explore the evolving role of Digital Out of Home (DOOH) Advertising at IAB Canada’s upcoming seminar – The Great Outdoors.
Organized by IAB Canada’s Digital Out of Home Committee, this comprehensive seminar will unearth innovative strategies, tools, and trends that drive DOOH’s booming growth.
What to Expect:
- Ecosystem Overview – Understand where DOOH fits within the media ecosystem, highlighting its expansive coverage and the vast number of screens and impressions available.
- Omnichannel Integration – Learn how DOOH bridges the gap between physical and digital environments, and how it complements other media to strengthen brand strategies.
- Audience Targeting – Discover the latest tactics in audience targeting, including proximity-based strategies strengthened by real-world case studies.
- Creative Best Practices – Gain insights into revolutionary creative strategies for DOOH including dynamic content, weather triggers, and design principles that drive engagement.
- Innovation – Explore cutting-edge advancements in the space, from 3D and augmented reality (AR) to social media integration, to better understand the versatility and potential of DOOH screens.
Who should Attend:
Intended for marketers, advertisers, and media professionals looking to stay ahead of the curve in the fast-paced world of DOOH advertising.
Don’t miss this opportunity to deepen your understanding and learn how to harness the power of the dynamic channel that is DOOH.
Presenters: Captivate, Horizon Media, Pattison Outdoors, Rogers, and Vistar
Registration Process:
If interested, please reach out to memberships@iabcanada.com to sign up. Limited seats available!