While advertising fraud might seem like a recent issue, it’s been a challenge for marketers for more than a century. The learnings of the past offer an interesting glimpse into how some industry issues can be resolved today. Join the Alliance for Audited Media for a look back at the history of advertising fraud and what it teaches today’s media buyers about how to build real assurance and accuracy into their plans. In this webinar, you will learn:
- What marketers and publishers did in the early 1900s to bring assurance to a chaotic media buying environment
- How today’s media supply chain issues mirrors that of previous decades
- An actionable approach to industry assurance solutions available today
Speaker: Angie Sanna, Director, Client Solutions, Canada, Alliance for Audited Media