Our panel of industry experts will delve into the meaning of responsible advertising. While also addressing the challenges of the attention economy. In the current digital and economic landscape, consumers are inundated with an overwhelming amount of information and advertising, making attention a scarce resource. As a result, advertisers must navigate this landscape responsibly, competing for attention without compromising ethical standards.
Moderated by: Guillaume Bouchard, Chief Executive Officer, Contxtful
Panelists:
- Charles Beaulieu, Chief Innovation Officer, Glassroom
- Geneviève Roy, Managing Director, La Presse Toronto
- Jason Furlano, SVP Commercial, MIQ