The consumer perspective is a key element in developing a strategy in any industry. Join Mike Fragomeni, Director of Strategic Insights at Vividata, and Rahul Sethi, VP of Insights and Marketing at Vividata, as they delve into the habits and opinions of cannabis consumers across Canada.

We’ll explore:

  • Changes in consumer habits
  • Attitudes and behaviours toward cannabis use
  • Profile of recreational vs. health and wellness users
  • Product and service preferences
  • Legal vs. illicit market
  • Brand awareness
  • Factors impacting purchase decisions


  • Mike Fragomeni Director of Strategic Insights, Vividata
  • Rahul Sethi VP of Insights and Marketing, Vividata