Join us LIVE to learn about La Presse’s digital transformation and learn first-hand insights on:
- How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business?
- What is the process behind La Presse’s new advertising products and the role of team collaboration?
- What strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting?
- How partnering with Optable has shaped La Presse’s data strategy and tech stack optimization?
- How has La Presse’s revenue evolved from leveraging data collaboration, and by how much?
Speakers
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Geoffrey Bernard
Vice-President Marketing, Data and Consumer Insight, La Presse -
Patrick Salois
Vice-President, Sales and Operations, La Presse -
Bennett Crumbling
Head of Marketing, Optable