How to Build a Social Strategy that Lasts
Many of us have chased the viral post, but the real magic happens when brands find their rhythm. In this session, so.da will share how to evolve from one-off wins to a sustainable storytelling approach that keeps your brand relevant and your audience engaged.
This isn’t just about having a plan; it’s about bringing that plan to life with creative that connects. We’ll dig into how to pair strategy with standout content, so your social presence feels intentional, impactful, and built to last.
You’ll walk away with insights to:
- Find your brand’s rhythm
- Connect strategy and creative
- Evolve with intention
- Show up consistently
Whether you’re rethinking your content approach (always-on!) or ready to level up your social storytelling (another always-on), this session will show you how to move from moments to strategic momentum, with real examples, creative inspo, and practical takeaways to help your brand show up with purpose and stay top of mind.
Speakers
-
Chelsea Johnston
Director of Client Accounts, so.da