Brought to you by the Branded Content/Social Media Committee
Marketers, consumers, and audiences know that the influencer marketing segment is not only here to stay, but also growing its position as a vital part of planning and brand strategy. Where is the category going next, and how can brands find their own authentic voice with influencers, measure success, and contribute to the bottom line?
After the release of the IAB’s 2023 Influencer Barometer report, we’ll dive deeper into this space talking through what comes next and how to prepare.
- Lindsay Wilson, VP, Content & Creative at EssenceMediacom, Creative Futures
- Nina Ahmadi, CPG Partnerships at Pinterest
- Sydney Robertson, Head of Sales at X Canada
Moderated by: Aaron Ries, Sr. Manager, Content Marketing at CBC