Is your next CEO your Social Media Manager?
This fall, IAB Canada’s Branded Content and Social Media Committee dives into 2024’s social media top trending topics, and how experts think the medium should be positioned in your marketing and corporate mix.
As platforms evolve and social advertising continues to push digital ad spend in Canada, it’s time to re-imagine how social staff and spending fit in a successful marketing stack.
During this webinar, we will dive into topics like:
- Who owns social budgets?
- How to create a community and amplification strategy for your content, and
- How to navigate the ever-changing platform landscape
Join us as we ‘like, subscribe, and share’ our way into a new era of marketing on social.
This session is *LIVE* and will not be recorded.
Speakers
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Darcy MacNeil
VP of Client Marketing & so.da, Corus Entertainment and Chair of IAB Canada BC/SM Committee -
Jeanette Rees
Director of Enterprise Business, #Paid -
Marie-Claude Dion
Digital Manager of Sales and Marketing, Cirque Du Soleil -
V Gaik
Executive Director, Brand Sales & Partnerships, TikTok