With global changes in privacy guidelines and the phasing out of third-party cookies, measurement must be interoperable, secure, and validated.
Join us as we sit down with Nielsen to delve into attribution methodology and results, so that marketers can future-proof their analytics, optimize campaigns weekly, test budget allocations, and benefit from a more holistic measurement – even in the face of cookie deprecation.
Agenda
- 10 mins: Case Study Share
- 10 mins: Fireside Discussion
- 5 mins: Q&A
- 20-30 mins: Open Discussion on Data & Measurement
Speakers
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Katherine Canario
Director of Sales, Marketing Effectiveness Canada, Nielsen -
Josh Kowal
Senior Vice President of Global Solution Consulting, Marketing Effectiveness Canada, Nielsen