With global changes in privacy guidelines and the phasing out of third-party cookies, measurement must be interoperable, secure, and validated.

Join us as we sit down with Nielsen to delve into attribution methodology and results, so that marketers can future-proof their analytics, optimize campaigns weekly, test budget allocations, and benefit from a more holistic measurement – even in the face of cookie deprecation.


  • 10 mins: Case Study Share
  • 10 mins: Fireside Discussion
  • 5 mins: Q&A
  • 20-30 mins: Open Discussion on Data & Measurement


  • Katherine Canario Katherine Canario Director of Sales, Marketing Effectiveness Canada, Nielsen
  • Josh Kowal Josh Kowal Senior Vice President of Global Solution Consulting, Marketing Effectiveness Canada, Nielsen