The digital advertising industry is going through a major transformation. At the forefront of these changes is a better approach to creating value for advertisers: leveraging first party data in the context of new possibilities offered by data clean rooms.

Optable’s Brad Jeffrey and James Prudhomme will break down how the data clean room approach to collaboration can improve advertising performance.

They will cover topics such as:

  • Opportunities and use-cases unlocked by data clean rooms
  • The interoperability advantage
  • The Canadian data collaboration ecosystem

Note: This webinar was rescheduled from June 8 to September 19