We invite you to tune in to the fourth of a quarterly series whereby we look at the national advertising spend in Canada. This report from Q4 2021 will showcase Canadian-specific insights on expenditure across the media mix and detail digital investment trends that will help to inform the 2022 year based on 2021.  There will be an exclusive focus on Digital spend for the IAB Canada audience and how category investment is fuelling size and growth.

Speaker: Darrick Li, Managing Director, Canada, Standard Media Index (SMI)