It’s time for some #RealTalk, where we will discuss the state of brand behaviour on Twitter today, and give you tips for understanding what we believe is coming next. A first-of-its-kind perspective looking back at ten years of brand Tweets, commissioning new consumer surveys across 8 markets, and eliciting direct input from thousands of Twitter users to help understand what it takes to be a beloved brand on Twitter (and beyond Twitter) today and tomorrow. Jamie will provide a new, data-informed look at the foundational questions that inform a brand’s identity: Tone, Topics, and Community. Please join us for this provocative POV on how brands can become worth talking about.

Presenter: Jamie Michaels, Head of Brand Strategy Canada at Twitter