There are two macro forces driving change in the digital marketing landscape. Government legislation and the demise of 3rd party identifiers. As a result of these changes the digital marketing ecosystem requires a modern, privacy-preserving way of ensuring the addressability and measurability of digital marketing.
Optable’s secure data clean rooms allow marketers (and publishers) to collaborate with their partners by matching their first party identity graphs in a way that is safe, compliant, preserves user-privacy and maintains data sovereignty.
Ad Ops and Media Traders will benefit from this session by learning how secure data clean rooms can connect data and facilitate collaboration.
Speakers:
- Ioana Tirtirau Director of Customer Success
- William Syms Director, Product Management
- Kyle Carpenter VP, Strategic Partnerships.