Snapchat partnered with Kantar to conduct a quantitative survey to better understand, and therefore resonate with, Canadian Newcomers as they account for a large portion of the Canadian population.
The research focuses on answering three key questions:
- Who are Canadian Newcomers
- How do Canadian Newcomers make decisions?
- What role does Snap play in the lives of Canadian Newcomers?
Speakers
-
Nafisa Nanthakumaran
Marketing Science Lead Canada, Snapchat