Have you ever wanted to understand better newcomers’ media and technology habits?
Join us for an insightful webinar where you’ll learn more about the Media Technology Monitor and discover how MTM Newcomers serves as an important and comprehensive tool for tracking and analyzing the adoption and usage patterns of media and technology among those who have come to Canada in the past 5 years.
By participating in this webinar, attendees will gain a deeper understanding of this rapidly growing segment of the population, ultimately enabling organizations to tailor strategies and outreach efforts to this unique and diverse demographic.
Our annual survey covers a wide range of critical topics, including but not limited to newcomers’ cellphone ownership, preferred TV brands, usage of SVOD and AVOD platforms, exposure to online ads, language preferences for content consumption, and habits related to watching sporting events.
If you would like to attend this webinar in French, please use register here.
Speakers
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Jenny Meadows
Research Officer, Canadian Broadcast Corporation (CBC) -
Ana Alvarez
Senior Research Analyst, Corporate Research, Canadian Broadcast Corporation (CBC)