Human attention is scarce by nature, and the modern economy relies on it heavily to advertise, promote and sell products. With the incoming Cookiepocalypse, we are all at an important crossroads regarding how we measure and evaluate user attention.

Join us on May 12th for this IAB Canada-hosted webinar where Guillaume Bouchard, CEO of attention metric Receptivity, and his guests will discuss the challenges of the attention economy we live in and the solutions that will make you thrive in it.


  • Guillaume Bouchard, CEO, Contxtful


  • Ariane Bissonnette, Digital Business Lead, OMG
  • Charles Beaulieu, Partner, Chief Innovation Officer, Glassroom
  • Alexandre Desilets-Benoit, CTO, Contxtful