As the attention economy remains a scarce commodity, join us as we welcome Nielsen to delve into this very topic. Salvatore De Angelis, Head of Digital, along with Scott Lidbury, Director, unpack how brands are investing in social media to make content and connections more personal (and profitable) with consumers.
Yet, as brands make major investments in the world of influencer marketing, the ever-growing number of influencers creates a complex landscape for marketers to navigate.
To help your decision-making process, Nielsen will present trends and insights into the current social media influencer landscape, with a focus on three platforms used most by influencers: Instagram, TikTok and YouTube.
- Salvatore De Angelis, Head of Digital, Nielsen
- Scott Lidbury, Director, Nielsen