Given the rise of ad tech in the OOH space, marketers now have the opportunity to utilize the advanced capabilities of DOOH; including automation, data and measurement; and deploy data-driven campaigns while leveraging engaging and personalized dynamic creative. This panel of industry experts will demonstrate that OOH doesn’t have to be boring, and speak to the unique capabilities of DOOH and best practices for dynamic creative.
Moderator: Scott Mitchel, Managing Director, Vistar Media Canada
Panelists:
- Julie Evans, VP Media Director, McCann West
- Brian Allen, Executive Creative Director, McCann West
- Jessica Littlejohn, Director of Digital Innovations, Pattison Outdoor