Every day, millions of Canadians come to YouTube to inspire and be inspired. As a result, they create content, share skills, launch businesses, find community and ultimately positively impact the economy. A new report from Oxford Economics found that in 2021, YouTube’s creative ecosystem contributed $1.1B CAD to Canada’s GDP.

Join us as we welcome YouTube’s Andrew Peterson to discuss the highlights from the report and share ways in which creators and brands are leveraging the opportunity on YouTube with a content creator.


  • Andrew Peterson, Head of YouTube Canada
  • Adanna Madueke, Content Creator