Assistant Media Planner – EssenceMediaCom

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Role Title

Assistant Media Planner

Department

Media Planning

About Essencemediacom

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom is part of GroupM, WPP’s global media investment management company.

Overview Of The Role

The Media Planning Assistant plays an essential role in supporting the media planning process, helping to ensure that advertising campaigns are well executed and effectively reach their target audience.

What Makes This Role Interesting

• You’ll be exposed to the advertising and media industry from day one. You’ll get an overview of different media channels, advertising formats and campaign strategies. This will help you understand the global landscape and lay a solid foundation for your career development.
• You’ll have the opportunity to learn from experienced professionals in the field. You’ll gain knowledge of media research, audience analysis, media planning and buying, and campaign optimization techniques.
• You’ll work closely with cross-functional teams such as digital and programmatic buying, paid search, and social media. This will enable you to collaborate with professionals from different disciplines and improve your communication and teamwork skills.

Your Responsibilities

• Participate in market research and target audience analysis to obtain information on consumer behaviour, media consumption habits and market trends
• Help create media plans that include recommended media channels, budget allocations and breakdown of ad placements
• Coordinate the execution of media campaigns, performing tasks such as negotiating rates with media partners, purchasing ad placements, and ensuring that all creative elements of the campaign are delivered to partners on time.
• Participate in the monitoring and management of campaign budgets, ensuring that spending is in line with approved media plans.
• Contribute to the collection and analysis of campaign data, such as ad impressions, click-through rates, and conversions
• Contribute to the preparation of performance reports and provide information on campaign effectiveness and optimization opportunities
• Participate in invoicing processes and contribute to the reconciliation of supplier invoices.
• Keep abreast of industry trends, new media opportunities and emerging technologies
• Evaluate new media channels, technologies, and advertising platforms to determine their suitability for customer campaigns

YOUR PROFILE

• Strong analytical skills: you can analyze market research, campaign data and audience information to make informed decisions
• Attention to detail: you are keen to ensure accuracy and precision in everything you do
• Good communication skills: you clearly convey your ideas and collaborate with team members.
• Organizational skills: you are able to stay focused on your tasks, prioritize and meet deadlines effectively.
• Curiosity and adaptability: you demonstrate a clear curiosity about industry trends, new media opportunities and audience behaviour.
• Team spirit: you are a team player, ready to share ideas, provide support and contribute to the overall success of the team.
• Numeracy: you have a good grasp of numbers and mathematical skills
• Time management: you can prioritize tasks and work effectively under pressure

Your Qualifications

• Post-secondary diploma, specializing in marketing and/or advertising; OR equivalent work experience
• An internship in a related field is an asset
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
• Ability to communicate concisely and clearly, both orally and in writing, in French and English

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.