SEM Specialist – Cairns Oneil

The Search Specialist role at cairns oneil is responsible for the successful management of SEM campaigns for clients. The expectation is to work collaboratively across the agency and with clients to deliver their business objectives. The following indicate the main responsibilities of the role:

Strategy development, execution and account management

· Ensure an understanding of the overall client strategy and business objectives

· Build knowledge to become a subject matter expert in paid search marketing for our clients, responsible for strategy and best-practices to drive improved performance, supporting all marketing and digital channel efforts to ensure a consistent approach to winning in paid search

· Work with your Manager to evaluate current SEM account set up, developing new strategies to increase performance and proactively presenting those to internal planning teams and clients as required.

· Manage the day to day media business of clients, responding to questions, including:

i. Daily, weekly and monthly optimizations

ii. including evaluation of ad copy, ad formats and ad groups

iii. implementing negative keywords and bidding strategies.

· Regular analyses of google analytics and landing pages to determine impact on overall search results and web traffic

· Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.

· Providing accurate and timely reporting to our clients with insights, benchmarks and recommendations on next steps.

· Writing search ad copy as required for clients

· Proactively make well informed recommendations to our clients for the betterment of their business

 

 

2. Technical proficiency:

· Work with Google Analytics, Adobe Ad Cloud, and/or other search tools and support teams to help set up goals and conversions on behalf of clients

· Build proficiency in Google AdWords, Bing, Facebook, Twitter, LinkedIn, Campaign Manager, Power BI, etc.

· Ensure a deep familiarity with pixels, their implementation and testing to ensure they are working correctly. Including the evolution of campaign tracking/tagging, etc.

· Provide basic audit of client’s current SEO and providing recommendations to optimize

· Work with Manager on the implementation of SEO strategies and tactics

3. Continuous learning and curiosity

· Attend and be engaged in industry, vendor, and other presentations as they are available

· Evolve your skills as the industry evolves across platforms and other emerging areas of digital media

· Be curious and helpful. Ask questions and share knowledge with peers

· Proactively make well informed recommendations to our clients for the betterment of their business