Digital Video Ad Guidelines – Tech Lab
Released September 2022 by IAB Tech Lab, the updated Digital Video and CTV Ad Format Guidelines aims to address this challenge by bringing more standardization of ad formats to the industry. The specifications outline details like file size, resolution, bitrate, colorspace, and other technical specifications for common players and TV ratios; and also provides guidance on generating the multiple files needed to help improve “intelligent” creative selection in programmatic cross-screen placement.