Policy Briefs

Brief: PST in British Columbia – February 2025
IAB Canada’s policy brief outlines the implications of British Columbia’s Provincial Sales Tax (PST) amendments for digital advertising, particularly for online marketplace facilitators. As of July 1, 2023, businesses operating online platforms that enable third-party sales must collect and remit PST on services related to the marketplace, including advertising for products sold on their platform. However, general advertising services and marketing placements remain exempt unless they fall under marketplace services. Businesses outside BC only need to register if they provide taxable services to BC-based sellers. IAB Canada continues to monitor these regulations and advises advertisers to stay informed about their obligations.

Refresher: Email Campaigns and Law 25 – January 2025
As Ontario and federal election seasons approach, businesses and organizations must navigate the complexities of collecting, using, and sharing personal information in mass email campaigns and political messaging. Quebec’s Law 25 plays a critical role in this landscape, emphasizing the importance of obtaining clear and informed consent from individuals before engaging in these activities. This policy brief outlines the key compliance requirements under Law 25, providing essential guidance for organizations aiming to respect privacy rights while effectively communicating with their audiences.

Bill C-75, A Refresher for Election Advertising – January 2025
With a federal election likely in the spring, political advertising is going to be heating up. Whether you’re planning your own campaign or working with others, this is the perfect time for a refresher on the fundamentals of Bill C-76 – “An Act to Amend the Canada Elections Act”.

IAB Canada Policy Brief: The State of Tariffs – January 2025
President-Elect Trump’s proposed tariffs and what they mean for the Canadian digital advertising sector.