Anatomy of Mobile – A 2020 Reference Guide to Mobile Ads
According to Comscore, mobile accounted for 71.3% of time spent on digital media in 2019. As Canadians shift to higher frequency of mCommerce transactions, ad revenue dollars are quickly following suit.
IAB Canada’s Mobile Committee is proud to release the Anatomy of Mobile, a mobile advertising reference guide that explores the platform and outlines the differences between advertising within apps and mobile web.