B2B Resource Centre
The Canadian B2B landscape is ever-evolving, and navigating the complexities of digital advertising in this space can be a challenge. This resource center will include a library of insightful articles, webinar recordings and case studies that drive real business results.
NEW! – How B2B Tech Brands Grow
LinkedIn The B2B Institute, May 2024
LinkedIn’s “How B2B Tech Brands Grow” provides B2B marketers with key strategies for growth, emphasizing the importance of brand penetration over loyalty. It highlights the “Double Jeopardy Law,” where increased market penetration leads to higher customer loyalty, and the “Duplication of Purchase Law,” showing competition with category leaders. These insights help B2B marketers enhance market penetration, customer retention, and brand growth.
Click here to access.
Webinar Recordings (Member Access Only)
- Unlocking the B2B Influence & Power of Growth, May 14, 2024
For Non-IAB Canada Members – request access to the Webinar Recordings by emailing [email protected]
Other Resources
- The Science Behind B2B Marketing, July 14, 2022