To view the Branded Content Guide, click here.

As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I get started? What exactly is Branded Content? When should I consider exploring Branded Content, through to – what do all of these words mean, the IAB Canada’s Branded Content Committee wanted to dig deeper.

Building off of IAB’s Branded Content and Distribution Steps for Success, the following Branded Content Guide is set up to help myth bust current perceptions, and allow you to explore the different types of Branded Content, Do’s and Don’ts, comprehensive glossary of terms, and more.