IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where they were unable to get creative assets for a booked campaign up and running within the timeframe outlined in the terms and conditions of the contracts with publishers. The solution has proven successful to save impressions that would otherwise have been lost due to lateness or non-refundable cancelled insertion orders.

During these unprecedented times, IAB Canada has revitalized this project and with the incredible support from participating publishers, we have further incentivized the implementation of charitable impressions where brands are able to re-direct funds. Many publishers have pledged a matching program to maximize the impact towards these important organizations.

If you would like to contribute to this library of assets, please contact us at Community@iabcanada.com

Table of Contents

Advertising Industry Charity
Aboriginal Organizations
Children’s Organizations
Community Programs
Environmental, Wildlife & Sustainability focused Organizations
Hospitals and Health Organizations
International Development Organizations
Mental Health and Personal Support
PSA Initiatives

Advertising Industry Charity

nabs is an industry charity, specifically designed to support the health, well-being, and development of professionals in the media, marketing and communications industry. nabs was built to support you in times like this. For about 40 years we’ve been putting our industry’s people first. To help communications professionals needs during this trying time, we’ve channelled more resources and efforts towards mental wellness, financial counselling and career strategies and support. Our hearts are with you and our lines are open.

To support nabs with Ad Inventory, please click here

Aboriginal Organizations

Canadian Council for Aboriginal Business (CCAB) is committed to the full participation of Indigenous peoples in Canada’s economy. A national, non-partisan association, CCAB offers knowledge, resources and programs to both Aboriginal and non-Aboriginal owned companies that foster economic opportunities for Indigenous peoples and businesses across Canada. For more information visit www.ccab.com.

To support the Canadian Council for Aboriginal Business with Ad Inventory, please click here

Children’s Organizations

Boys and Girls Clubs of Canada:  If a young person needs it, our Clubs provide it. Through life-changing programs, community-based services, and relationships with peers and caring adults, Boys and Girls Clubs help over 200,000 children and youth in more than 700 communities across Canada develop the skills they need to succeed. During the COVID-19 pandemic, Boys and Girls Clubs are on the frontlines helping vulnerable communities. Whether providing food and care packages, childcare for essential workers, mental health services, or virtual programs, our Clubs are there for families in times of crisis.

To support Boys and Girls Clubs of Canada with Ad Inventory, please click here

Future Possibilities for Kids is a Greater Toronto Area charity that focuses on building leaders through our unique leadership programs. Geri and Harry Berholz launched Future Possibilities Canada in 2001 after being inspired by a similar program that was then operating in New York. Since 2001, more than 5,000 children and adults have participated in FPK’s one-of-a-kind community leadership and life skills development programs. Our programs are delivered to children and youth, ages 9-12 years old, in Toronto and the GTA, Ontario.

To inspire and empower children, ages 9-12 years old, from diverse, under-served Canadian communities, to practice possibility thinking and to become leaders by creating meaningful Goals of Contribution, both now and in the future.

To support Future Possibilities For Kids with Ad Inventory, please click here

Kids Help Phone is Canada’s only 24/7, national support service. We offer professional counselling, information and referrals and volunteer-led, text-based support in both English and French. Whether by phone, text, mobile app or through our website, you can connect with us whenever you want, however you want. Confidentially and anonymously, for any issue – big or small.

To support Kids Help Phone with Ad Inventory, please click here

Children are amongst the most vulnerable people in the world. For many, their futures are limited by violence, child labour, early marriage, illiteracy and inequality. They fight to attend and stay in school, to be treated with dignity and respect and to be safe.

Right To Play empowers children to rise above these challenges and find their way back to hope.

To support Right to Play with Ad Inventory, please click here

Community Programs

The Mustard Seed has been serving people experiencing poverty and homelessness in Alberta since the ‘80s. It has become a haven for those needing help, which is offered through open hands with unconditional love. People experiencing poverty and homelessness are among those most at risk of infectious diseases such as COVID-19.

To support The Mustard Seed with Ad Inventory, please click here

Raising the Roof has been at the forefront of preventing and ending homelessness, Canada wide, for the past twenty-four years with our Toque Campaign. 

We now stand committed alongside our partner agencies who are providing essential emergency services to those most vulnerable within our communities. 

On May 5th, Giving Tuesday Now, we are launching a new campaign selling our signature RtR baseball hats with 50% of sales going to our partner agencies to support their emergency battle against COVID-19. The remaining 50% will be directed to longer term homelessness prevention measures including our signature Reside program which turns vacant properties across Canada into affordable housing. 

Join us in coming together to provide much needed services to those facing or at risk of homelessness. There is no need to be alone when you are a part of a national campaign! For that matter, this campaign is about solidarity and support – and who provides that more than your dog? For this campaign, we are asking Canadians to snap a picture of your dog in an RTR cap and let’s start #RaisingtheWOOF! 

To support Raising the Roof with Ad Inventory, please click here

The Salvation Army offers practical assistance for the vulnerable providing support such as shelter for those experiencing homelessness, food for the hungry and rehabilitation for those who struggle with substance use disorders.

To support The Salvation Army with Ad Inventory, please click here

Since 1941, The Scott Mission has been serving the homeless, low-income families and individuals, and children and youth in the Greater Toronto Area. We are a Christian, non-denominational, faith-based mission in downtown Toronto offering support and provisions for those in need. Our programs include hot meals, summer camp for children and youth, clothing, groceries, shower and laundry facilities for the homeless, men’s overnight shelter, quality childcare and after-school programs, Bible studies, and out-of-town retreats. Our Mission is mainly funded by generous individuals and organizations. For more information, visit www.scottmission.com.

To support The Scott Mission with Ad Inventory, please click here

YSM is a 124-year-old organization in Toronto, offering relief services and a safe place for people to find support when in need.

On March 19 we began operating under Modified Program Delivery at our Evergreen and Davis Centres in response to the COVID-19 crisis. Presently, our adapted services focus on meeting the basic needs of vulnerable people as they experience even less income and instability due to the pandemic, including safe access to mental health services. In just over two weeks, we have served almost 3,500 community members through our Modified Program, offering groceries, prepared meals, pet food, hygiene products, sleeping bags and more. Our doors remain open so that we may continue to provide these vital necessities for as long as necessary.

To support YSM with Ad Inventory, please click here.

Environmental, Wildlife & Sustainability focused Organizations

The Canadian Wildlife Federation’s mission is to conserve and inspire the conservation of Canada’s wildlife and habitats for the use and enjoyment of all. For more information, visit www.cwf-fcf.org

To support Canadian Wildlife Federation with Ad Inventory, please click here.

Greenpeace exists because this fragile earth deserves a voice. It needs solutions. It needs change. It needs action. Around the globe, we are standing up with communities, and we are holding governments and corporations accountable. Whether on the streets or at the ballot box, we hold the real power when we work together. Greenpeace is an independent, non-profit, global campaigning organization that uses non-violent, creative confrontation to expose global environmental problems and their causes.

To support Greenpeace with Ad Inventory, please click here


Second Harvest is the largest food rescue organization in Canada and a global thought leader on food recovery. Working across the supply chain – from farm to retail – we capture surplus food before it ends up in landfill and has a negative environmental impact.

Since 1985, Second Harvest has redirected more than 165 million pounds of food and prevented over 200 million pounds of greenhouse gas equivalents from entering our atmosphere. Supported by hundreds of corporations, foundations, and the community at large, Second Harvest rescues and delivers enough food to provide over 50,000 meals every day, benefiting a growing network of over 1,500 social service organizations across Canada. Second Harvest also developed FoodRescue.ca, a free online platform that directly connects businesses with surplus, unsold food to local organizations to positively impact our environment and ensure good food gets to people who can use it. With the escalating global pandemic, Second Harvest is leading the Food Rescue Canadian Alliance (FRCA), which brings together government, private, and non-profit sectors to ensure food reaches the most vulnerable members of our communities, from coast-to-coast.

To support Second Harvest with Ad Inventory, please click here.


The Food Bank of Waterloo Region through the Community Food Assistance Network, distributes food to more than 100 programs and agencies in the Region.

To support The Food Bank of Waterloo Region with Ad Inventory, please click here

The Ottawa Food Bank provides fresh and non-perishable food, as well as supplies such as diapers, toiletries, and cleaning supplies to its network of over 100 emergency food programs across the city.

To support the Ottawa Food Bank with Ad Inventory, please click here


Hospitals and Health Organizations

Canadian Hearing Services (CHS) is Canada’s preeminent provider of clinical services, products, education, and source of information for the Deaf and hard of hearing. Canadian Hearing Services is continuing to innovate during this global pandemic to ensure we can serve the needs of our diverse communities. We are proud to announce that the services below are now available for virtual appointments! For more information, visit www.chs.ca.

To support Canadian Hearing Services with Ad Inventory, please click here.

Crohn’s and Colitis Canada is the only national, volunteer-based charity focused on finding the cures for Crohn’s disease and ulcerative colitis and improving the lives of children and adults affected by these diseases. We are one of the top two health charity funders of Crohn’s and colitis research in the world, investing over $127 million in research since 1974, leading to important breakthroughs in genetics, gut microbes, inflammation and cell repair as well as laying the groundwork for new and better treatments. For more information, visit www.crohnsandcolitis.ca

To support Crohn’s and Colitis Canada with Ad Inventory, please click here.

Doctors Without Borders/Médecins Sans Frontières (MSF) is a Nobel Prize-winning emergency humanitarian medical organization that has helped tens of millions of people since its founding in 1971. MSF now has more than 40,000 staff members on the front lines of humanitarian crises in close to 70 countries. COVID-19 threatens to overwhelm even the most advanced health systems. MSF is responding by delivering essential medical care where it is needed most. Help us save lives. For more information, visit www.doctorswithoutborders.ca

To support Doctors Without Borders Canada with Ad Inventory, please click here.

Heart & Stroke leads the fight against heart disease, stroke and vascular cognitive impairment.  Every five minutes, someone in Canada dies from these diseases.

Powered by donors and volunteers, we fund life-saving research and help people in Canada lead healthier lives. Everything we do is aimed at improving the health of all people in Canada by decreasing the risk factors and reducing the death rate from heart disease, stroke and vascular cognitive impairment.

To support Heart & Stroke with Ad Inventory, please click here

At Holland Bloorview Kids Rehabilitation Hospital, we care for kids with disabilities, kids needing rehabilitation after illness or trauma, kids whose medical complexity requires a kind of care they can’t get elsewhere. COVID-19 means children with disabilities are at a heightened risk. Kids with compromised immune systems, or who require ventilators, are often forced into strict, prolonged isolation to survive. And parents are forced to isolate with them, often sacrificing paid work for an unknown period of time.

To support Holland Bloorview Kids Rehabilitation Hospital Foundation with Ad Inventory, please click here

At SickKids, we’re fighting for a healthy childhood. That’s because healthy kids grow up to be healthy adults. And while our hospital is in Toronto, our impact is global. Need proof?  In 1989, we discovered the gene responsible for cystic fibrosis. In 1996, we invented Sprinkles, a micronutrient powder which has spared millions from the scourge of malnutrition. And today, we turn our sights to the next great challenges: non-stop seizures and hard-to-cure cancers, heart transplants and teen suicide.  But to continue making progress, we need to build a new SickKids. And to do that, we need you.  Join us.

To support SickKids Foundation with Ad Inventory, please click here

We support St. Michael’s Hospital as they take on some of the world’s toughest health challenges. There is an urgent need to conduct thousands of diagnostic tests each day, and fully equip our lab and units with the machines we need to care for our COVID-19 patients.

To support St. Michael’s Hospital Foundation with Ad Inventory, please click here

The Princess Margaret Cancer Foundation is passionate about Conquering Cancer in Our Lifetime. In January 2017, we successfully achieved our Billion Dollar Challenge, a historic five-year campaign securing more than $1 billion, in partnership with Princess Margaret Cancer Centre, for personalized cancer medicine. With the funds and the generosity of our community of supporters, we are now in the early days of delivering on our promise of Personalized Cancer Medicine. The Princess Margaret remains dedicated to our vision to Conquer Cancer, but first we must Conquer COVID. Our urgent priority now is to protect cancer patients and our frontline health workers. During this fast-moving pandemic, every minute counts. For more information, visit www.thepmcf.ca

To support The Princess Margaret Cancer Foundation with Ad Inventory, please click here.

Toronto General & Western Hospital Foundation raises funds for research, education and the enhancement of patient care at Toronto General and Toronto Western hospitals, as well as the Michener Institute of Education at UHN. Together with our donors, we are helping UHN pursue the knowledge that makes all our lives better.

To support the Toronto General & Western Hospital Foundation with Ad Inventory, please click here

International Development Organizations

Together with our partners, staff, and volunteers, Cuso International is solving problems, implementing solutions and working toward eradicating poverty and inequality—one community at a time. Our work has touched millions of beneficiaries in more than 100 countries across four continents. With the COVID-19 crisis reaching new corners of the world each day, Cuso International is working tirelessly to ensure the safety and security of our Cuso community. This pandemic is especially devastating to women and girls around the world – most of whom are without basic health care.

To support Cuso International with Ad Inventory, please click here

Oxfam Canada is an affiliate of the international Oxfam Confederation networked in more than 90 countries as part of a global movement for change.

Our mission is to build lasting solutions to poverty and injustice with a focus on improving the lives and promoting the rights of women and girls. We work directly with communities, partners and women’s rights organizations to challenge the systems that perpetuate inequality and keep people poor. Together we seek to influence those in power to ensure that women trapped in poverty have a say in the critical decisions that affect them, their families and entire communities. That’s why we believe that ending global poverty begins with women’s rights.

To support Oxfam Canada with Ad Inventory, please click here

Plan International Canada is a member of a global organization dedicated to advancing children’s rights and equality for girls. We have been building powerful partnerships for children for over 80 years and are now active in more than 70 countries. We work for and with children, community members and governments so that all children around the world can exercise their rights. We do this by focusing on eight core areas, with gender equality as a foundational objective. Our work seeks to tackle the root causes of gender inequality and remove barriers that keep children, especially girls from reaching their full potential.

During these uncertain times, we are reminded of the greater role we all play to keep our communities safe and healthy. Here in Canada, and around the world, we are taking the necessary precautions to stop the spread of coronavirus disease to ensure the most vulnerable are not left behind.

To support Plan International Canada with Ad Inventory, please click here

World Vision is a humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Working in nearly 100 countries around the world our 37,000+ staff serve all people, regardless of religion, race, ethnicity, or gender. Together we’ve impacted the lives of over 200 million vulnerable children by tackling the root causes of poverty.

Most recently, as Canadians, we have all felt the impact of COVID-19 in our day-to-day lives. At this difficult time, we are continuing to serve vulnerable children, families and communities caught up in the midst of the crisis.

To support World Vision Canada with Ad Inventory click here

Mental Health and Personal Support

In this unprecedented time of uncertainty, it has never been more clear that mental health is health. We are in the midst of a global mental health crisis, which has been exacerbated by the COVID-19 pandemic. The very separation tactics that physically protect us are exponentially increasing the risks of anxiety, burnout, depression, addiction, and more.

As a world-leading centre for mental health and addiction, CAMH is vital in helping Canadians prevent, manage, and cope with the mental health impacts of COVID-19. We’re inviting all Canadians who face mental health issues during COVID-19 to turn to CAMH for the resources and support they need.

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and a world-leading research centre. We are creating a new era in mental health care. Our belief is that mental health is health.  CAMH conducts groundbreaking research, provides expert training to health care professionals and scientists, develops innovative health promotion and prevention strategies, and advocates on public policy issues at all levels of government. And through our Foundation, we’re working to raise tens of millions of additional dollars to fund new programs and research and augment services.

To support CAMH with Ad Inventory, please click here

The Centre for Mindfulness Studies is a charitable social enterprise founded in 2011 in downtown Toronto. We are the leading professional development and service delivery organization for mindfulness-based interventions in Canada. We offer mindfulness-based online group-therapy programs for depression, anxiety, stress, and emotional well-being, as well as online mindfulness teacher training programs.
In our community program, we work with more than 20 social service agencies and 7 healthcare partners to bring mindfulness into marginalized communities across the city of Toronto and beyond. We also have a bursary program where we offer financial aid to those individuals who suffer from mental health challenges but cannot afford to take a program.
To support The Centre for Mindfulness Studies with Ad Inventory, please click here
Henry's Foundation - IAB Canada Publisher Charity Initiative
The Henry’s Foundation is a Canadian registered charity that works with a network of partners in supporting the improvement of mental health for Canadians everywhere. We work with many wonderful organizations in getting support to Canadians such as Kids Help Phone, Jack.org, the Canadian Centre for Addiction & Mental Health (CAMH), the Douglas Foundation , the Mental Health Foundation of Nova Scotia, VGH + UBC Hospital Foundation.

We have all been affected directly or indirectly by the challenges of mental health and the foundation aims to make an impact to those suffering with these challenges and to unify support of mental health initiatives across the country. Mental health issues associated with COVID-19 are expected to increase and impact a significant portion of the population, affecting many for the first time with anxiety and depression. An increased number of people are more likely to experience anxiety and depression as a result of the quarantine, job losses and other hardships created by the epidemic.

To support Henry’s Foundation with Ad Inventory, please click here

VON Canada has been pioneering care at home for over 120 years. Today, we are a highly-trusted non-profit organization that works with our clients, employees, volunteers and partners to provide innovative clinical, personal and social support to people who want the comfort and peace of mind of living in their own homes and communities. VON is committed to the health and safety of our community during the COVID-19 pandemic. We are working with and heeding evolving recommendations from provincial government authorities and all levels of public health agencies. Rest assured, the actions VON is taking has everyone’s health in mind.

To support the Victorian Order of Nurses for Canada with Ad Inventory, please click here

PSA Initiatives

A grassroots group of concerned organizations and citizens from the marketing and film/television communities has rallied together to produce an Anti-Racism Campaign — #healthnothate — to combat the racism that’s aimed at the Asian community amidst Covid-19. “It’s a health issue, not a racism issue,” says Sonny Wong, project producer. “The reality is our common enemy is the virus but the racial discrimination aimed at Asians is inflicting another wound to society that’s not helpful and counter-productive.”

To support the #healthnothate initiative with Ad Inventory, please click here