Paid. Owned. Earned.

What it is and how brands can harness the model for social media endeavors

  After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic model. Using a lot of the content found within the infographic, this document is intended to be an easy to read resource for marketers to use when getting ready to launch or refine their social media strategies.