Project Rearc
An Invitation to Help Move Towards Cookie Independence with Global Project Rearc
IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a consolidated effort harmonize personalization and consumer privacy. A collaborative process has been developed by IAB Tech Lab to help stimulate informed ideation with critical stakeholders in our industry at the table. IAB Tech Lab is working to facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies.
All IAB Canada members and non-members are encouraged to join and learn more about Project Rearc. To help support this iniative and consolidate the inputs from Canada, we have developed an IAB Canada Rearc Working Group. Participation in this group ensures that you are kept in the loop with important developments, informational discussions (outside the Rearc webinars), ample opportunities for Q&A and access to important discussions from our community as well as guest speakers from the IAB Tech Lab.
IAB Canada is also pleased to launch IAB Tech Lab North, a specially negotiated IAB Tech Lab membership rate that is available for all IAB Canada members. Please contact us for more information if you would like your organization to be involved with Tech Lab on a deeper, more influential level.
Please complete the form below and let us know how you would like to become more involved with IAB Canada and Project Rearc.
**IAB Canada respects your privacy and personal information. Information shared through this form will be used solely for the purposes outlined above.