Retail Media Resource Centre
NEWLY ADDED:
- IAB Retail Media Buyer’s Guide – July 2023
- IAB Retail Media 2023 – Operational Strategies to Meet the Growth Potential – September 2023
A Guide to Retail Media
As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can be implemented today. Over the past months we have seen rapid developments in the retail media space and our members are paying close attention.
In collaboration with the Retail Media Committee, IAB Canada has developed this guide to buying retail media as an introduction to this exciting new channel. The aim of the guide is to provide foundational information that describes the opportunity, delves into the unique capabilities offered through this type of buying strategy and provide best practices to invest wisely. The document is an organic industry paper and will be updated as new information becomes available.
A Guide to Retail Media: Emerging Opportunities in an Always-On Shopping Landscape
Spotlight on Retail Media: Resources
- Retail Media Committee Meeting – Rapid Fire Discussion (Video)
- Retail Media Committee Meeting – Rapid Fire Discussion (Audio)
If you would like to join the IAB Canada discussions on Retail Media, please reach out to committees@iabcanada.com.