Canadian Interactive Industry Advertising Salary Guides
2013 National Salary Report – Digital Agencies, Media Publishers/Broadcasters
The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors in the marketing industry:
- Digital Advertising Agencies,
- Traditional Advertising Agencies (Digital Positions),
- Media Companies: Publishers & Broadcasters
As the employment market is dynamic and is continuously changing, companies need to develop a competitive employment and compensation strategy. This project is offered as a hiring and compensation planning guide for Human Resources (HR) Managers and Executives across Canada.Download The 2013 DERHAK / Georgian National Salary Survey
2010 – Canadian Interactive Industry Advertising Salary Guide
The Canadian Interactive Industry Advertising Salary Guide is a document that displays various positions that are common within the industry, alongside their level of seniority and salary range.
Information within the Guide is presented in a simple and easy-to-use Excel spreadsheet format. Both the agency and publisher tabs list functional areas and specific job titles. Users simply roll their mouse over an individual job title to see its general job description. In some cases functional areas, such as paid search marketing and web analytics, are represented in both publisher and agency sections, providing users with a comparison of how different sides of the business compensate similar skills and experience.
Compensation levels included in the Salary Guide – based on an individual’s experience, from entry level to 15+ years – are meant to provide a credible baseline against which companies can compare their own practices and needs. For example, larger organizations may be able to pay at, or beyond, the top end of the pay scales noted in the Guide; whereas smaller companies often combine one or two positions and pay toward the mid-range of the pay scales listed.
All salaries within the Guide are base only, and do not include bonus or commission.Download The 2010 Canadian Salary Guide (Excel)