Consumer Data Platform (CDP) Guide

The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options that are already available in the Canadian marketplace and act as a resource to guide the process of finding the CDP that is right for your business.

A Guide to Consumer Data Platforms (CDPs) – June 2021

CDP Info Session Recordings:

 

 

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