Visual Explainers and Troubleshooting Guides
IAB Canada, in collaboration with our Councils and Committees, has identified key challenges in digital advertising. To help address these, we will continue to develop visual explainers and troubleshooting guides and update this page with relevant insights and resources. Stay tuned for more.
VISUAL EXPLAINERS
| Oh! The Impressions you can make with DOOH IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH. This resource covers everything from creative formats and audience engagement to buying methods. March 5, 2025 |
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| Integrating Multiculturalism in Advertising Canada’s population is evolving, and multicultural communities are shaping the future of advertising. On the heels of a fascinating IAB Canada Skills Lab focused on strategies to reach this shifting make-up of Canada, IAB Canada has developed a visual explainer on Multicultural Advertising, offering key insights, data, and strategies to engage diverse audiences effectively. April 2, 2025 |
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| Getting Started with Retail Media IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media. As the channel gains momentum, the explainer lays out how to activate campaigns across retailer environments, leverage first-party data, and align media with measurable business outcomes. This timely resource is designed to equip advertisers, agencies, and marketers with a clear and concise introduction to one of the fastest-growing channels in digital media today. May 15, 2025 |
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TROUBLESHOOTING GUIDE
| Configuring Ad Buys – Connected TV IAB Canada, in collaboration with the Ad Operations Committee, has identified several recurring challenges in campaign setups for Connected TV (CTV) advertising. December 17, 2024 |
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