Visual Explainers and Troubleshooting Guides
IAB Canada, in collaboration with our Councils and Committees, has identified key challenges in digital advertising. To help address these, we will continue to develop visual explainers and troubleshooting guides and update this page with relevant insights and resources. Stay tuned for more.
VISUAL EXPLAINERS
| Oh! The Impressions you can make with DOOH IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH. This resource covers everything from creative formats and audience engagement to buying methods. March 5, 2025 |
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| Integrating Multiculturalism in Advertising Canada’s population is evolving, and multicultural communities are shaping the future of advertising. On the heels of a fascinating IAB Canada Skills Lab focused on strategies to reach this shifting make-up of Canada, IAB Canada has developed a visual explainer on Multicultural Advertising, offering key insights, data, and strategies to engage diverse audiences effectively. April 2, 2025 |
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TROUBLESHOOTING GUIDE
| Configuring Ad Buys – Connected TV IAB Canada, in collaboration with the Ad Operations Committee, has identified several recurring challenges in campaign setups for Connected TV (CTV) advertising. December 17, 2024 |
Download |