Updates from the IAB Tech Lab Blockchain Working Group
The IAB Tech Lab announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM.
Thanks to all the hard work of the working group, the first set of explainer documents being released:
- Blockchain Technology Primer developed by working group participants to help explain blockchain technology components and how they can potentially be applied to the business of digital advertising
- Blockchain Resources Wiki is a curated list of resources to learn and gain more in-depth knowledge about technology, legal aspects, currency, open source projects, and companies building blockchain-based products for the advertising industry. This will be a living resource updated continually by the working group.