Membership Benefits

With an actual $3.1 billion dollars spent on digital advertising in Canada in 2012 and a forecast of $3.4 billion in 2013, advertising on the internet is nearly on par with television.

Why? Because the internet is fast becoming the dominant medium (it’s already #2 in terms of time spent by Canadians aged 18-34); and because internet advertising works!

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Your Company’s and Your Own Industry Expertise
IAB Canada has numerous ways for you to promote both your company’s and your own industry expertise. We’ll add your company to our public member’s list, post your whitepapers in our Knowledge Center, quote you when you take the lead on volunteer projects within our Committees, and share your important news through our social channels.


Members-Only Community & Knowledge Center
You get access to the members-only Knowledge Center loaded with reports and presentations; plus custom consumer and category research services via a direct line to IAB Canada’s Director of Research, who will access a variety paid sources you may not be able to afford (sources include eMarketer, ARF, WARC, etc.). Our Member Community also has loads of other ways to engage with the IAB and our members.


With Other Business Professionals
Network with other IAB members through events and committees to build your contact list and expand your partnership capabilities.


At IAB Canada Professional Development Seminars
Join the over 4,600 individuals who have taken IAB Canada’s industry-leading courses in online marketing, social media marketing, paid search marketing, SEO, mobile marketing, and our online courses for media buying and sales certification. See our courses section for more information.


With Members-Only Pricing For Courses & Events and FREE Job Postings
Your entire company gets discounts on all IAB Canada courses and events, plus you get access to FREE Job Postings and other free and invitation-only services and networking opportunities just for IAB Canada members.


From Advice, Input and Opportunities To Be Seen
You get increased market exposure through sponsorship opportunities of IAB Canada’s events, and more!
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* excludes Catalogue/Direct Mail, Yellow Pages/Directories