…e Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing Director for Marketing Science at PHD, this year’s report included a new cohort that the industry would be wel…
…nalytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create a consumer consumption context for the Internet medium. Context is good. Without context we cannot hope to apprecia…
…ome of the key insights: 1. Changing Generational Media Trends Matt Devlin from PhD Canada opened with the 2024 Canadian Media Usage Study (CMUST), highlighting that digital media consumption is no longer confined to younger audiences. Older generations are increasingly adopting digital platfor…
…od annual celebration, this event has well-established and much loved traditions. Among them is the release of the annual Canadian Media Usage Study (CMUST) by PHD. This comprehensive, report documents the changing media consumption habits of Canadians across devices and screens, different age segments a…
…ETHosted by Triton Digital Join us for this jam-packed soiree where we will be bringing the findings from our annual Canadian Media Usage Study (CMUST) to our IAB Canada Community in Montreal. This comprehensive report documents the changing media consumption habits of consumers across devices and s…
…. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all things data including the highly anticipated 2022 CMUST Study. Presented by Matt Devlin, Managing Director at PHD Media, this year’s CMUST uncovered the latest trends on Canadian media usa…
…ces as alternatives to addressability post 2023. Video continues to push ahead with additional growth potential – as indicated in the 2021 CMUST study, as well as the trending in the IAB Canada Revenue survey, video continues to drive spend in Canada with some emerging channels like Audio and …
…changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was the 2021 CMUST study. The report indicated significant growth in Connect TV and audio and cited eCommerce as a major driver in the growth of digital ad spend over t…
… according to emarketer most Canadians are turning to traditional formats like broadcast TV and radio for their information. IAB Canada’s annual CMUST study also showed online audio as a category ripe for marketer utilization with a weekly reach growth from 50% to 70%. This constant connectivity …
…tural Committee Meeting - Vividata Multicultural Study IAB Canada members only Thursday 04/23/20 1:00 - 2:00pm Webinar - CMUST - French Canada, Presented by PHD (presentation will be in French) Open access …
… - Brand Communications in Times of Crisis, presented by Twitter Open access Thursday 04/09/20 1:00 - 2:00pm Webinar - CMUST - Total Canada, Presented by PHD Open access …
…ipate in the development of the cookieless eco-system. Sonia then covered off an executive summary look at the latest Canadian Media Usage Trends (CMUST) study which this year, focused on Canada’s rich ethnic diversity: 2019 CMUST REPORT: KEY TAKEAWAYS Immerse in Diverse As one…
…IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks into first party data usage. Kicking off the discussion on the topic …
… Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob Young, Sr. VP Media Science for leading media agency PHD. Mapping-out continued audience …
…of the IAB Canada Metrics Conference? The IAB Canada Metrics conference is a kick-off conference that marks the 2016 release of the annually updated CMUST - Canadian Media Usage Trending Report. CMUST is commissioned by IAB Canada and is authored and presented by Rob Young, Founder & Sr. VP of media age…
…iew 2015/2016 – Task Force to select supplier, commission original cross-platform campaign research to study Mobile’s contribution Shaping the CMUST 2015 study in collaboration with Rob Young Executed the 360 (Yr-2) 2015 Agency Satisfaction Survey: 13 member co-sponsors Socializing the industry…
…h time you spend reading printed daily newspapers? Or how much time you spend listening to radio? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all. Th…
…If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are five reasons why you and your team should attend X-Series …
…u X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) results and implications, PLUS brand new Canadian digital research insights from three senior, jury-selected speakers. To give you a sneak peak o…
…. The event, which runs from 8:30am to 12pm, kicks off with study author Rob Young of PHD Canada revealing the latest Canadian Media Usage Trends (CMUST) results. IAB Canada’s CMUST is the only Canadian study crossing all major media and combining each channel’s research audience currency of reco…
…0 member organizations. We conduct the annual revenue report for the industry and other leading research such as the Canadian Media Usage Study – CMUST. What We Do As the only organization fully-dedicated to the development and promotion of digital/interactive advertising in Canada, IAB Canada wor…
…source panel and then deep dive into the arguments about which existing panel will prevail. What we did last year in our Canadian Media Usage Study (CMUST) was to ask Rob Young to make some best guesses about the known unknowns. For instance "how much streaming online radio was being listened to by Cana…
…Après la présentation initiale de l'étude CMUST lors de notre événement phare de fin d'année, Report on Data, en décembre 2022, nous présentons l'étude à Montréal. Rejoignez-nous le 9 f…
…Join us for an insightful webinar with Omnicom Media Group's Jean-François Bourdeau & Juliane Baraldi, who will be taking us through the 2021 CMUST Study, French Canada results. This webinar will be presented in French only. Since its inception in 2001, PHD’s Canadian Media Usage Tren…
…Join us at IAB Canada's annual closing event - The Report on Data 2024. We unveil the results of the CMUST study, an exclusive showcase of the latest Canadian digital media research reports. Don't miss your chance to wrap up the year with knowledge, connec…
…Join us for an engaging, unplugged conversation on the continued evolution of Canadians’ media usage as we unwrap the latest CMUST study presented by PHD. We’ll explore the shifts in Canada’s preferences and time spent across all media types, with a particular focus on the Va…
…vante sur l'évolution continue de l'utilisation des médias par les consommateurs canadiens. Nous dévoilerons les résultats de la dernière étude CMUST, présentée par PHD. Cette session explorera les changements dans les préférences des canadiens lorsqu'ils consultent différents types de médias…
…IAB Canada’s annual year closing event is all about data. We present the annual CMUST study results and line up the latest and greatest Canadian digital media research reporting in one do not miss event. Agenda Time (EST) T…
…Join us on February 28th for an evening event where we’ll present the CMUST study, talk about the state of the industry and how to plan against digital value during a time of uncertainty. The perfect opportunity to socialize …
… IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event. Tied to the IAB Canada AGM meet…
…s for activation challenges, that you can put to work as soon as you return to the office. Revealing the latest Canadian Media Usage Trends (CMUST) study results, since its inception in 2001, PHD will share 2021’s year in review. Considered the most comprehensive Canadian media usage study, ba…
…pact on Digital Investment: IAB Canada Barometer Survey Wave #3 Webinar Recording Covid-19 Impact on Digital Investment Report April 23 - CMUST French Canada Webinar Recording CMUST French Canada Report April 22 - Ad Spending in 2020: eMarketer's Take on the Impact of COVID-19 …
…anada Quick Start Guide to Investing in Digital Audio. An IAB Canada Committee Industry Guide - September 2023 Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has offic…
…Canadian Media Usage Trends (CMUST) by PHD Media Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and…