Articles

  • Canada’s Changing Media Landscape – CMUST 2014 – English Canada

    …nalytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create a consumer consumption context for the Internet medium. Context is good. Without context we cannot hope to apprecia…

  • IAB Canada Releases the 2022 Digital for Reach Barometer Report

    …ces as alternatives to addressability post 2023.  Video continues to push ahead with additional growth potential – as indicated in the 2021 CMUST study, as well as the trending in the IAB Canada Revenue survey, video continues to drive spend in Canada with some emerging channels like Audio and …

  • A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data

    …changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was the 2021 CMUST study. The report indicated significant growth in Connect TV and audio and cited eCommerce as a major driver in the growth of digital ad spend over t…

  • Audio is Having a Moment – Are you Listening?

    … according to emarketer most Canadians are turning to traditional formats like broadcast TV and radio for their information. IAB Canada’s annual CMUST study also showed online audio as a category ripe for marketer utilization with a weekly reach growth from 50% to 70%. This constant connectivity …

  • Mainstream Metrics and Multicultural Media – Digital@Dusk: Vancouver

    …ipate in the development of the cookieless eco-system. Sonia then covered off an executive summary look at the latest Canadian Media Usage Trends (CMUST) study which this year, focused on Canada’s rich ethnic diversity:   2019 CMUST REPORT: KEY TAKEAWAYS Immerse in Diverse As one…

  • IAB Canada’s Report on Data – Digital Advertising 2.0

    …IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks into first party data usage. Kicking off the discussion on the topic …

  • Business of Digital: Report on Data – Event Recap

    … Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob Young, Sr. VP Media Science for leading media agency PHD. Mapping-out continued audience …

  • How Has Time Spent on Media Changed in 2014?

    …h time you spend reading printed daily newspapers? Or how much time you spend listening to radio? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all. Th…

  • 5 Reasons Why You Should Attend X-Series Metrics in Montreal

    …If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are five reasons why you and your team should attend X-Series …

  • Don’t Miss Out On Amazing Media Research at the Upcoming X-Series: Metrics!

    …. The event, which runs from 8:30am to 12pm, kicks off with study author Rob Young of PHD Canada revealing the latest Canadian Media Usage Trends (CMUST) results. IAB Canada’s CMUST is the only Canadian study crossing all major media and combining each channel’s research audience currency of reco…

  • IAB Canada Welcomes Three New Board Members

    …0 member organizations. We conduct the annual revenue report for the industry and other leading research such as the Canadian Media Usage Study – CMUST. What We Do As the only organization fully-dedicated to the development and promotion of digital/interactive advertising in Canada, IAB Canada wor…

  • Single source data? Try getting a holistic view instead.

    …source panel and then deep dive into the arguments about which existing panel will prevail. What we did last year in our Canadian Media Usage Study (CMUST) was to ask Rob Young to make some best guesses about the known unknowns. For instance "how much streaming online radio was being listened to by Cana…

Events

  • CMUST 2021 French Canada Report

    …Join us for an insightful webinar with Omnicom Media Group's Jean-François Bourdeau & Juliane Baraldi, who will be taking us through the 2021 CMUST Study, French Canada results. This webinar will be presented in French only.  Since its inception in 2001, PHD’s Canadian Media Usage Tren…

  • Webinar – CMUST French Canada 2020 Report

    …Join us for an insightful webinar with Omnicom Media Group's Jean-François Bourdeau & Juliane Baraldi, who will be taking us through the 2020 CMUST Study, French Canada results. This webinar will be presented in French only.  Since its inception in 2001, PHD’s Canadian Media Usage Tren…

  • Business of Digital: Report on Data & AGM 2022

    … IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event.Tied to the IAB Canada AGM meeti…

  • Business of Digital: Report on Data & AGM

    …s for activation challenges, that you can put to work as soon as you return to the office. Revealing the latest Canadian Media Usage Trends (CMUST) study results, since its inception in 2001, PHD will share 2021’s year in review. Considered the most comprehensive Canadian media usage study, ba…

Resources

  • Community Uninterrupted

    …pact on Digital Investment: IAB Canada Barometer Survey Wave #3 Webinar Recording Covid-19 Impact on Digital Investment Report April 23 - CMUST French Canada Webinar Recording CMUST French Canada Report April 22 - Ad Spending in 2020: eMarketer's Take on the Impact of COVID-19 …

  • IAB Canada Audio Guide

    …Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has offic…

Research

  • Canadian Media Usage Trends (CMUST)

    …Canadian Media Usage Trends (CMUST) by PHD Media Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and…