Articles

  • Canada’s Changing Media Landscape – CMUST 2014 – English Canada

    …nalytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create a consumer consumption context for the Internet medium. Context is good. Without context we cannot hope to apprecia…

  • Business of Digital: Report on Data – Event Recap

    … Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob Young, Sr. VP Media Science for leading media agency PHD. Mapping-out continued audience …

  • How Has Time Spent on Media Changed in 2014?

    …h time you spend reading printed daily newspapers? Or how much time you spend listening to radio? IAB Canada’s Canadian Media Usage Trends Study (CMUST) is the only Canadian study crossing all major media and combining each channel’s research audience currency of record, five currencies in all. Th…

  • 5 Reasons Why You Should Attend X-Series Metrics in Montreal

    …If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are five reasons why you and your team should attend X-Series …

  • Don’t Miss Out On Amazing Media Research at the Upcoming X-Series: Metrics!

    …. The event, which runs from 8:30am to 12pm, kicks off with study author Rob Young of PHD Canada revealing the latest Canadian Media Usage Trends (CMUST) results. IAB Canada’s CMUST is the only Canadian study crossing all major media and combining each channel’s research audience currency of reco…

  • IAB Canada Welcomes Three New Board Members

    …0 member organizations. We conduct the annual revenue report for the industry and other leading research such as the Canadian Media Usage Study – CMUST. What We Do As the only organization fully-dedicated to the development and promotion of digital/interactive advertising in Canada, IAB Canada wor…

  • Single source data? Try getting a holistic view instead.

    …source panel and then deep dive into the arguments about which existing panel will prevail. What we did last year in our Canadian Media Usage Study (CMUST) was to ask Rob Young to make some best guesses about the known unknowns. For instance "how much streaming online radio was being listened to by Cana…

Events

  • Digital@Dusk Vancouver: CMUST

    …Join us on February 21 in Vancouver as we reveal the latest Canadian Media Usage Trends (CMUST) study which reveals insights into the Canadian consumer and media audience marketplace. If you are a professional from the buy, sell, marketer, rese…

  • Business of Digital: Report on Data & AGM 2019

    … you can put to work as soon as you return to the office. Join us on November 27 in Toronto as we reveal the latest Canadian Media Usage Trends (CMUST) study results, presented by widely respected study author, Rob Young of PHD Canada. In addition to the CMUST results, three leading Canadian res…

  • Business of Digital: Report on Data & AGM 2018

    …at you can put to work as soon as you return to the office. Join us on November 28 in Toronto as we reveal the latest Canadian Media Usage Trends (CMUST) study results presented by widely respected study author, Rob Young of PHD Canada. In addition to the CMUST results, three leading Canadian resea…

  • Business of Digital: Report on Data Montreal 2019

    …ing / activation challenges, that you can put to work as soon as you return to the office. Plus, we reveal the latest Canadian Media Usage Trends (CMUST) results directly affecting French Canada, commission by IAB Canada. In addition to the CMUST results, three leading Canadian research/analytics p…

  • French Canada’s Media Landscape & Metrics Conference

    …ing / activation challenges, that you can put to work as soon as you return to the office. Plus, we reveal the latest Canadian Media Usage Trends (CMUST) results directly affecting French Canada, commissioned by IAB Canada and presented by widely respected study author, Rob Young of PHD Canada. In …

  • Metrics 2016 & Annual General Meeting (AGM)

    …o work as soon as you return to the office. Join us December 1st for an afternoon of learning as we reveal the latest Canadian Media Usage Trends (CMUST) study results presented by widely respected study author, Rob Young of PHD Canada. In addition to the CMUST results, three leading Canadian resea…

Research

  • Canadian Media Usage Trends (CMUST) – 2018

    …Canada's Media Landscape IAB Canada's Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel's research audience currency of record, four currencies in all. The …