Above The Fold

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The part of an Email message or Webpage that is visible without scrolling. Material in this area is considered more valuable because the reader sees it first. Also refers to a printing term for the top half of a newspaper above the fold. Unlike a newspaper, Email and Webpage fold locations aren’t predictable. Your fold may be affected by the users’ preview pane, monitor-size, monitor resolution, any headers placed by Email programs such as Hotmail, etc.