NEW FOR 2014 – 20 years after the first online banner ad runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 16th consecutive year that Canadian online advertising revenues are being reported and the 8th consecutive year reporting mobile ad revenues (which also include Tablets).
The results of IAB Canada’s annual Canadian internet (online & mobile) advertising revenue surveys are considered the most accurate measurement of Canadian interactive advertising revenues. The data is compiled directly from information supplied by Canadian online publishers who sell advertising on Canadian websites, online/mobile ad networks and exchanges who sell advertising on both the Canadian and U.S. websites they represent, leading mobile carriers, mobile aggregators, mobile marketing companies and publishers offering mobile advertising solutions (including mobile search advertising).
Choose a document to download below to discover more about the state of Canadian digital advertising revenues.
From 1999-2001, the online study was conducted by PriceWaterhouseCooper. From 2002 onward, all revenue studies have been conducted by Ernst & Young LLP.