IAB Barometer Member Survey Reports

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

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Canadian Media Usage Trends (CMUST)

Canada’s Media Landscape IAB Canada’s Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel’s research audience currency of record, four currencies in all. The annual study documents consumers’ changing media consumption…

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Cross-Media Optimization Studies (CMOST)

IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…

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BrightRoll and IAB Canada’s 2015 Advertising Agency Survey

The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies. Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency…

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IAB Mobile Video 2015: A global perspective

Released in June 2015, the IAB’s 2015 Global Mobile Video Report offers comprehensive insights into mobile video consumption across the globe, regionally and by country – notably Canada. Published by the IAB Mobile Marketing Centre of Excellence in New York,…

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Annual Internet Advertising Revenue Reports

NEW FOR 2016: Double digit growth to continue in 2016, with a forecast 21% increase to $5.6 billion in Total Canada, with French Canada approaching $1 billion. NEW FOR 2015: Canadian Internet ad revenue reached $4.6 billion in 2015, up…

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IAB Global & Canada Mobile Commerce Report 2016

Released in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…

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