First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada. The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are…
Read MoreAfter years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced through industry studies and IAB Canada Barometer reporting and survey responses…
Read MoreDespite the obvious challenges presented to the industry in 2020, history might show it to have been the most significant year in decades for the growth of the Canadian online advertising sector. Digital advertising inherently offers the ability for brands…
Read MoreThe modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the…
Read MoreIAB Canada released the 2019 Digital Advertising Revenue Survey results. Actual total revenue up +15% to $8.8 billion in 2019 vs +11% forecast of $8.5 billion, a bit faster than 2018’s 12% increase, in a decade of double-digit growth. Mobile…
Read MoreAs the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators,…
Read MoreCanadian Internet Ad Revenue continued its double-digit annual growth in 2018 (+12%), rising $821 million to $7.6 billion, just 1.6% below forecast. Canadian Digital revenues now exceed the next three measured media combined by 45%. Total Internet Ad Revenue is…
Read MoreReleased June 13, 2018, IAB Global Research shows that 67% of consumers worldwide have live streamed video & more than half of them prefer free, ad-supported experiences over other options.…
Read MoreRELEASED IN JUNE 2017, IAB Global Research Shows 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile. The Mobile Web…
Read MoreFrom Moat’s “Attention Economy-Canada Deep Dive” Report, presented in partnership with IAB Canada at the Business of Digital SON Conference, May 31 ’2017 in Toronto. Contents – Consumer time spent online in Canada is growing, along with digital ad spend.…
Read MoreIndustry Perspectives from the Source – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…
Read MoreReleased in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…
Read More