Triton Digital Podcast Trends in Canada

Podcasting has proven to be an engaging and powerful medium for storytelling and conversations, as well as news and entertainment. Listening continues to rise, as does the selection of content and the different ways we can listen to it. Triton…

Read More

IAB Canada Internet Advertising Revenue Reports

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada. The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are…

Read More

IAB Canada Media Inflation 2022 Report

After years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced through industry studies and IAB Canada Barometer reporting and survey responses…

Read More

IAB Canada Members’ Case Studies

The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the…

Read More

Covid-19 Impact on Digital Investment Report

As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators,…

Read More

IAB Barometer Member Survey Reports

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

Read More

IAB Global & Canada Mobile Commerce Report 2016

Released in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…

Read More

IAB Mobile Video 2015: A global perspective

Released in June 2015, the IAB’s 2015 Global Mobile Video Report offers comprehensive insights into mobile video consumption across the globe, regionally and by country – notably Canada. Published by the IAB Mobile Marketing Centre of Excellence in New York,…

Read More